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| Kool menthol non filter cigarettes |
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| Kool = 330 (Reverse Sumerian), 193 (Satanic), 49 (Jewish Ordinal & KFW Kabbalah) |
Kool cigarette magazine advertisement from the 1970's
Kool cigarette launched in 1933 by Brown and Williamson as an unfiltered 70-millimeter "regular" cigarette, Kool was the first popular menthol cigarette. Spud cigarettes, introduced in 1927 by the Axton-Fisher Tobacco Company, had been the first menthol cigarette to be distributed and marketed nationwide, but Kool quickly overtook them in sales.
Kool enjoyed continued success through the 1950s. A 1953 Roper survey showed that two percent of white Americans and five percent of African Americans preferred the Kool brand.
Growing public concern about the health risks associated with smoking prompted Brown and Williamson responded to release filtered varieties of Kool: an 85-millimeter "king-sized" version in the 1960s, followed by a 100-millimeter or "long" version in the 1970s. The 1980s saw the introduction of Kool lights and a loss of marketshare to other menthol brands, such as Newport.
In 2003, Brown and Williamson was purchased by the R.J. Reynolds Tobacco Company, making Kool a Reynolds brand. The iconic green and white pack, virtually unchanged for some seventy years, was overhauled, and the original unfiltered Kool cigarette was discontinued. These changes did little to boost sales.
In 2015 a merger between Reynolds American and the Lorillard Tobacco Company brought the Kool brand into the Imperial Tobacco Company portfolio of properties.
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